A grazed knee or a cut finger can be extremely upsetting for a small child, so parents rely on all sorts of distractions to defuse the potential meltdown.
So imagine being able to show a child their favourite Disney character magically coming to life?
With Elastoplast: Magic Plaster parents can do just that! By using augmented reality, children interact and play simple games with Mickey Mouse or Donald Duck - helping them to forget about their injury.
This project is currently on hold until the New Year, but will hopeful go live in 2013.
This project is currently on hold until the New Year, but will hopeful go live in 2013.
Creative Director: Jamie Bell
Art Direction: Vanessa Tucker
Art Direction: Vanessa Tucker
